Super Idee – Daumen hoch für Sao Paulo!
„To celebrate World Book Day last April 23rd, L&PM gave away 10,000 books for free at subway stations across Sao Paulo. Each book came with ten free trips. When all ten trips have been used up, users can recharge them via the Ticket Books website and use them again or gift them to a friend to encourage even more people to read. The project was so successful that L&PM expanded the project to other cities in Brazil.“
Mehr dazu auf psfk.com.
via: Open Culture
Bild: L&PM Editores